When an Organization Sets a Number of Prices for Selected

question 159

Multiple Choice

When an organization sets a number of prices for selected groups of merchandise, this is commonly referred to as

• A) prestige pricing.
• B) price lining.
• C) customary pricing.
• D) odd-even pricing.
• E) ethical pricing.

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Definitions:

Means-Ends Chain

A concept in psychology and marketing that describes how a product or service connects consumers' concrete attributes with their deeper values or end goals.

Well-Written Objective

A clearly defined and articulated goal that outlines specific desired outcomes or achievements in an organized and concise manner.

Hydro Power Car

Refers to vehicles that use hydrogen fuel cell technology for propulsion, where hydrogen gas is converted into electricity to power an electric motor.

Measuring Sticks

Criteria or standards used to gauge or evaluate the performance, quality, or success of something.