When a Satellite Dish Company Uses Bundling to Combine Phone

question 83

Multiple Choice

When a satellite dish company uses bundling to combine phone, dish, and broadband Internet access prices, it is attempting to influence a consumer's perception of price to make a product's price more attractive and reduce "sticker shock." This is an example of using a ____ pricing strategy.

• A) competition-based
• B) cost-based
• C) promotional
• D) competitive
• E) psychological

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Definitions:

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