Bundle Pricing May Be Perceived to Be of Value by Customers

question 174

Multiple Choice

Bundle pricing may be perceived to be of value by customers because

• A) they always pay a lower price per item than they would have if they bought each item separately.
• B) they prefer buying a combination of bundled products in a single transaction, which saves time, effort, and perhaps money.
• C) the companies selling the products can sell them at a lower price because their costs of packaging are lower.
• D) they are purchasing complementary products, which is convenient for them.
• E) they can purchase items that are consumed frequently in larger quantities.

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Definitions:

Product Costs

Expenses directly associated with the manufacture of a product, including materials, labor, and overhead.

Factory Overhead Allocated

The portion of factory overhead costs assigned to each unit of production, based on a predetermined formula.

Multiple Production

Involves producing multiple products or variants from the same base of raw materials or through similar production processes, aimed at diversification and efficient resource use.

Direct Labor Hours

The cumulative hours spent by workers directly engaged in manufacturing products or delivering services.