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What Is the Most Important Factor in Explaining Why Diffusion

question 20

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What is the most important factor in explaining why diffusion occurs spontaneously?


Definitions:

Social Information-Processing Theory

Theory that suggests people can communicate relational and emotional messages via the Internet, although such messages take longer to express without nonverbal cues.

Nonverbal Cues

Signals conveyed through body language, facial expressions, gestures, and other forms of non-linguistic communication that can inform, guide, or modify interactions.

Interpersonal Communication Myths

False beliefs or misconceptions about the nature and processes of interpersonal communication, which can hinder effective interaction.

Social Presence

The feeling that communicators have of engaging in unmediated, face-to-face interactions when messages are being sent electronically.

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