Explain the Difference Between an Ethnocentric Approach and a Polycentric

question 4

Essay

Explain the difference between an ethnocentric approach and a polycentric approach to international marketing. Why might marketers choose to adopt a regiocentric or geocentric approach?

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Definitions:

First Aid Training

A program that teaches individuals how to provide immediate care to a person who is injured or suddenly becomes ill until professional medical help arrives.

Do Nothing

A decision or strategy to not take action or intervene in a situation.

Social Comparison Theory

The concept that people gauge their own value and societal status by comparing themselves to others.

Present Performance

The current level of achievement or effectiveness in a particular activity or field, often assessed to identify areas for improvement.