Which of the Following Is an Example of a Proactive

question 30

Multiple Choice

Which of the following is an example of a proactive internal marketing approach?

• A) Utilising excess capacity
• B) Reducing the advantage of seasonality
• C) Diversifying risk
• D) Unsolicited orders
• E) Opportunities in foreign markets

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Definitions:

Ownership Utility

Orderly transfer of goods and services from the seller to the buyer; also called possession utility.

Exchange

A platform or marketplace where goods, services, or securities are traded between parties.

Time Utility

The value added to products or services by making them available when they are needed.

Good Or Service

Products offered in the market that can be either tangible (goods) or intangible (services) to satisfy consumer needs or wants.