Market Needs and the Creation of Government Policies That Facilitate

question 58

True/False

Market needs and the creation of government policies that facilitate international involvement are two of the driving forces behind international marketing.

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Definitions:

Geert Hofstede

A Dutch social psychologist known for his work on the comparison of cultures across nations, particularly for developing the cultural dimensions theory.

Intercultural Competence

The ability to communicate sensitively with people from other cultures and countries, based on an understanding of cultural differences.

Cross-cultural Reliability

The extent to which the findings or measurements of a study can be applied or are consistent across different cultures or cultural contexts.

Personal Space

The distance someone wants between him- or herself and other people in ordinary, nonintimate interchanges.