A Holistic Approach to International Business Requires the Marketer To

question 46

Multiple Choice

A holistic approach to international business requires the marketer to:

• A) satisfy the needs of both the individual consumer and the wider society.
• B) adopt a strategy that concentrates the firm's efforts in one market at a time.
• C) market the product in those countries where there are fewer trade barriers.
• D) develop several international markets simultaneously.
• E) none of the above options is correct.

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Definitions:

Top Management

The highest-ranking executives in an organization, responsible for strategic decisions and overall direction.

Customer Satisfaction

A measure of how products or services provided by a company meet or surpass customer expectations.

Financial Performance

A measurement of how well a company can use assets from its primary mode of business and generate revenues.

High-Performance Work System

An organizational approach designed to enhance employee effectiveness and productivity through improved job design, training, management practices, and rewards.