The Different Layers of Culture Have Been Identified as Global

question 28

Multiple Choice

The different layers of culture have been identified as global culture, national culture, organisational culture and group culture. Which of these is the most important element for the international marketer?

• A) Organisational culture
• B) National culture
• C) Group culture
• D) Global culture
• E) All are equally important

---

Definitions:

Cost Classification

Cost Classification involves categorizing costs based on their characteristics, such as fixed vs variable costs, to facilitate financial analysis and management.

Mixed

In finance, this term could refer to an investment portfolio comprising various types of assets, aimed at diversifying risk.

Multiple

A financial metric used to compare a company's market value to its earnings, sales, or other financial measures, often indicating how much investors are willing to pay per dollar of earnings or assets.

Total Variable Costs

Total variable costs are expenses that vary directly with changes in production or sales volume, such as raw materials and labor costs tied to production levels.