The Level of Influence of the Internet on Attitudes and Behaviours

question 56

Multiple Choice

The level of influence of the internet on attitudes and behaviours is a function of:

• A) knowledge of the internet and the cost of buying goods online.
• B) familiarity with the web and the cultural background of the consumer.
• C) the time spent looking for information and the complexity of searching.
• D) the time spent online and the importance of the web as an information source.
• E) access to the internet and the time spent looking for information.

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Definitions:

R&D Spending

Expenditures devoted to research and development by governments, organizations, or companies to innovate new products and processes.

Future Expected Gains

The anticipated benefits or profits that are expected to be realized in the future from investments or decisions made today.

Present Expenditures

Current spending or outflows of money, usually referring to the costs or expenses a business or individual faces at the moment.

MU (Marginal Utility)

The augmented utility or pleasure achieved by consuming an extra unit of a good or service.