In a Consumer Market, Lead Users of Technology Can Serve

question 29

True/False

In a consumer market, lead users of technology can serve as predictors of general market needs.

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Definitions:

3M Model

A marketing concept that stands for Market, Message, and Medium, focusing on targeting the right audience (Market) with a persuasive message (Message) through the most effective channels (Medium).

Megaphone Approach

A communication strategy that employs a one-way broadcasting method, akin to speaking through a megaphone, where messages are sent from one source to many receivers without expecting direct feedback.

Broadcast Posts

A method of distributing content widely across a platform or multiple platforms simultaneously.

SNSs Algorithms

The computational processes and formulas social networking services use to determine what content is shown to users, based on factors like relevancy and engagement.