Examlex
According to Chaffey and Ellis-Chadwick (2012), the characteristics of the online environment require the use of the 7Ps rather than the traditional 4Ps. Explain how each of the elements of the marketing mix is affected by introduction of the internet.
Social Astuteness
The ability to understand and navigate complex social situations effectively, often by reading cues and adjusting one's behavior accordingly.
Interpersonal Influence
The ability to affect or change others' behaviors, attitudes, or opinions through communication and social interaction.
Networking Ability
The skill in building and maintaining professional relationships that can provide support, information, and resources.
Perceived Sincerity
The extent to which an audience believes an individual's actions or statements are genuine and not manipulative.
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