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According to Chaffey and Ellis-Chadwick (2012), the Characteristics of the Online

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According to Chaffey and Ellis-Chadwick (2012), the characteristics of the online environment require the use of the 7Ps rather than the traditional 4Ps. Explain how each of the elements of the marketing mix is affected by introduction of the internet.


Definitions:

Nervous Systems

The complex network of nerves and cells that carry messages to and from the brain and spinal cord to various parts of the body.

Cross-Sequential Research

An approach that combines the longitudinal and cross-sectional methods by following individuals of different ages for abbreviated periods of time.

Longitudinal

A research design in which the same subjects are observed or tested repeatedly over a period of time.

Cross-Sectional

A type of study or analysis that examines data from a population at a single point in time.

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