Discuss How Business to Business Marketers Can Make Use of the Internet

question 4

Essay

Discuss how business to business marketers can make use of the internet in developing their marketing mixes.

---

Definitions:

Thematic Apperception Test

A projective psychological test that assesses an individual's underlying motives, conflicts, and personality traits through interpreting ambiguous images.

Examiner

An individual who conducts tests, assessments, or examinations, evaluating the performance or knowledge of others.

Exner Scoring System

A standardized system used for scoring and interpreting the Rorschach inkblot test, developed by John Exner.

Rorschach

A psychological test in which subjects' perceptions of inkblots are recorded and then analyzed using psychological interpretation or complex algorithms.