International Marketers Who Target Environmentally Conscious Market Segments Through Green

question 22

Multiple Choice

International marketers who target environmentally conscious market segments through green product innovation are said to have a(n) :

• A) proactive change orientation with benefit enhancement for customers.
• B) incremental change orientation with a focus on modification.
• C) strategic change orientation with a focus on pollution prevention.
• D) accommodative change orientation with a focus on compliance.
• E) reactive change orientation with a focus on cost reduction.