There Have Always Been Risks When Expanding an Organisation's International

question 50

Essay

There have always been risks when expanding an organisation's international marketing activities. Discuss these risks and how an international marketer can manage and prepare for them.

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Definitions:

Gentle Music

Soothing and calm music intended to relax the mind, reduce anxiety, and promote a peaceful state of being.

Tactile Hallucinations

False perceptions or sensations of touch or movement on the body, without an external cause.

Burning Sensations

A painful feeling of heat often experienced in parts of the body, like when touching something very hot or during certain medical conditions.

Electric-shock Sensations

Uncommon sensations often described by individuals as brief, jolting experiences that can occur spontaneously or may be related to specific conditions like neuropathy.