Which of the Following Is NOT a Type of Information

question 59

Multiple Choice

Which of the following is NOT a type of information needed for international marketing research?

• A) information for initial market entry
• B) information for how to hire staff in the foreign market
• C) information for how to modify the marketing mix for the foreign market
• D) information for rationalising activities across international markets
• E) information for how to modify promotional communications to the foreign market

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Definitions:

Pull Manufacturing

A manufacturing approach that relies on demand to pull products through the production process, as opposed to producing goods in anticipation of demand.

Estimated Customer Demand

An approximation of the quantity of a product or service that customers will purchase in the foreseeable future.

Lean Environment

An approach to management that focuses on reducing waste and optimizing processes to achieve more efficient operations.

Customer Orders

Requests placed by customers to purchase goods or services from a business.