An Advantage of a Firm Choosing to Standardise Its International

question 21

Multiple Choice

An advantage of a firm choosing to standardise its international marketing approach is:

• A) it can meet the needs of customers more precisely.
• B) there is an ability to portray a consistent image and build global brands.
• C) it can enjoy unique appeal.
• D) it can achieve greater success in combating customer resistance.
• E) options B and C only.

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Definitions:

Controlling Images

Media and societal stereotypes that shape perceptions and treatment of minority groups, often reinforcing power dynamics.

Life Course Stage

A phase in an individual's life characterized by specific roles, activities, and societal expectations generally associated with a certain age range.

Antiracist Strategies

Methods and practices aimed at challenging and combating racism and promoting racial equality.

Attitude

A settled way of thinking or feeling about someone or something, typically reflected in a person's behavior.