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The decision to adopt a global strategy will impact on the structure of the organisation.
Q8: The extent to which a product will
Q13: Many international marketing plans lack market reality.
Q20: Requires washing the cells several times before
Q39: Developing countries are very influential in determining
Q43: In cultures where the language is _
Q44: The main reason why primary research is
Q44: Explain how a business firm can utilise
Q46: The greater the local ownership of an
Q51: The concept of adaptation in international marketing
Q57: Depending on the level of planning and