Depending on the Level of Planning and Implementation, Global Marketing

question 57

Multiple Choice

Depending on the level of planning and implementation, global marketing can sometimes fail to take into account external constraints such as:

• A)The nature of marketing infrastructure in each country
• B)The competitive situation in each market
• C)The interdependency with resource markets
• D)Government and trade restrictions
• E)All of the above

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Definitions:

Generalization Gradients

In learning theory, the range and degree to which a learned response is produced to stimuli that vary from the original conditioned stimulus.

Discrimination Training

The process in behavioral psychology of training an organism to respond differently to distinct stimuli, enhancing its ability to distinguish between them.

Inhibitory Generalization

The process by which an organism learns to inhibit responses to stimuli that are similar to a conditioned stimulus that signals an aversive event.

Training Stimulus

A specific condition or event presented during training to elicit and reinforce desired behaviors or responses.