Global Market Segmentation Can Be Defined as Country Groups or Individual

question 4

Multiple Choice

Global market segmentation can be defined as country groups or individual consumer groups of potential customers with:

• A) homogeneous attributes and different buying behavior.
• B) defined benefit needs and similar buying behavior.
• C) homogeneous attributes and similar buying behavior.
• D) heterogeneous attributes and different buying behavior.
• E) heterogeneous attributes and similar buying behavior.

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Definitions:

Parasocial Relationship

A type of one-sided relationship where an individual forms an emotional attachment to a media character or celebrity who is unaware of their existence.

Media

Various platforms for communication, including television, radio, newspapers, and the internet, used to store and deliver information or data.

Long-Distance

Relates to situations, communications, or transportation covering large areas or extending over miles.

Self-Expansion

A psychological model suggesting individuals have a fundamental motivation to enhance their efficacy through relationships and experiences, leading to self-growth.