Which of the Following Statements Is True Relative to Choosing

question 35

Multiple Choice

Which of the following statements is true relative to choosing and implementing a positioning strategy?

• A) A product should never be positioned against a competitor.
• B) It is never easy to choose a positioning strategy.
• C) A product should only be positioned for one particular customer group.
• D) A product can be positioned for different product classes.
• E) A firm should always use the same positioning strategy in each market it enters.

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Definitions:

Externalities

Economic side effects or consequences of an industrial or commercial activity that affect other parties without being reflected in the cost of the goods or services involved, either positively (benefits) or negatively (costs).

Third Parties

Third parties refer to individuals or entities that are not directly involved in a transaction or agreement but may be indirectly affected or have an interest in it.

Main Source

is the primary origin or initial supplier of information, goods, or services.

Revenue

The total amount of income generated by the sale of goods or services related to a company's primary operations.