Examlex
Organisational structure is a weak influence on implementation due to the action focus of marketing plans.
Null Hypothesis
A statement used in statistical testing which suggests that there is no significant effect or difference.
Directional Research Hypothesis
A hypothesis that predicts not only that a relationship exists between variables but also the direction of that relationship.
Sampling Error
The discrepancy between a sample statistic and the corresponding population parameter that arises due to chance.
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