The SWOT Analysis Is an Extremely Useful Tool for Home

question 31

Multiple Choice

The SWOT analysis is an extremely useful tool for home country organisational analysis but:

• A) is of no real value if the list is short even if key factors are involved.
• B) is of little value when dealing internationally.
• C) is outdated and rarely used both in the home country and overseas.
• D) is also used by international marketers in an international situation.
• E) needs to be a comprehensive list of all the issues.

Recognize the role and advantages of public relations in marketing.

Learn how to measure the effectiveness of advertising through various metrics.

Understand the concept and benefits of customer loyalty programs.

Explain the process of developing a promotion budget and strategies involved.

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Definitions:

Divided-Consciousness

A theory suggesting that during hypnosis, the consciousness is split; one part responds to the hypnotist's suggestions, while another part, a "hidden observer", remains aware of reality.

Paradoxical Behavior

Actions that appear contradictory to the expected behavior or outcome.

Divided-Consciousness Theory

A hypothesis that proposes the mind can be in two states of consciousness simultaneously, especially in situations such as hypnosis.

Sensory Input

Information that is perceived by the senses (sight, hearing, smell, taste, and touch) and transmitted to the brain for processing.