Intermarket Segmentation Is Based on Forming Segments of Consumers Who

question 54

Multiple Choice

Intermarket segmentation is based on forming segments of consumers who ________ even though they are located in different countries.

• A) operate under similar governmental restrictions
• B) are located within a single geographic area
• C) have similar needs and buying behaviour
• D) have similar incomes and financial status
• E) share common cultural characteristics

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Definitions:

Valid Defense

A legally acceptable reason or argument presented in a court to counter the allegations made in a lawsuit.

Liability

The state of being responsible for something, especially in terms of a legal or financial obligation.

Right of Recourse

The legal right to demand compensation or payment from a third party after fulfilling an obligation, especially in financial transactions.

Discharge

(1) The termination of an obligation, such as occurs when the parties to a contract have fully performed their contractual obligations. (2) The termination of a bankruptcy debtor’s obligation to pay debts.