What Role Does Segmentation Play When an Organisation Is Planning

question 40

Essay

What role does segmentation play when an organisation is planning to go international? In your answer, identify the important factors in segmenting international markets.

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Definitions:

Federal Reserve Districts

Geographic regions in the United States served by a specific Federal Reserve Bank.

M2

M2 is a measure of money supply that includes all elements of M1 (cash and liquid assets) plus near money, such as savings deposits, money market securities, and other time deposits, which are less liquid but can easily be converted into cash or checking deposits.

M1

M1 is a category of the money supply that includes physical currency and coin, demand deposits, traveler's checks, and other liquid funds.

Nondepository Financial Institution

Institutions that do not accept traditional demand deposits but instead offer financial products such as mutual funds, insurance, and securities.