When an Organisation Moves into a New Market, Its Promotional

question 56

Multiple Choice

When an organisation moves into a new market, its promotional approach should be:

• A) conservative and flexible.
• B) dynamic and flexible.
• C) conservative and safe.
• D) based on the home market's promotional approach.
• E) none of the above.

---

Definitions:

Electric Shocks

Sudden discharges of electricity through a part of the body, causing pain or other physiological effects.

Costumes

Clothing and accessories worn to create a specific character appearance, often used in theater, film, and celebrations.

Familiarity Hypothesis

A theory suggesting that people prefer things they are familiar with over those that are unfamiliar.

Mirror Images

Identical copies of an image or object, but reversed left to right, as if viewed in a mirror.