Which of the Following Statements Is True

question 59

Multiple Choice

Which of the following statements is true?

• A) Customers around the world have different needs and will perceive products as satisfying these needs to differing degrees.
• B) Modifications to products may be driven by competitive or cultural reasons.
• C) Modifications to products may be driven by external factors such as the legal and political climate.
• D) Products may need to be modified at the core, basic, expected, augmented or potential product level for sale in international markets.
• E) All of the above.

---

Definitions:

Culture

The total of everything in our social environment that we learn through socialization, that is passed down from one generation to the next, and that continues to change throughout our lives.

Social Environment

The social environment refers to the immediate physical and social setting in which people live or in which something happens or develops. It includes the culture that the individual is educated or lives in, and the people and institutions with whom they interact.

Customs And Traditions

The collective habits, practices, ceremonies, and rituals that are handed down within a culture, reflecting the values, beliefs, and history of a community.

Socialization

The process by which individuals learn the values, norms, and behaviors appropriate to their society.