For a Market Penetration Pricing Strategy to Be Successful in International

question 20

Multiple Choice

For a market penetration pricing strategy to be successful in international markets, it is necessary to have:

• A) highly differentiated products.
• B) specialised distribution channels.
• C) mass markets and price-sensitive consumers.
• D) a niche segment of the market in the overseas country.
• E) wealthy consumers who can afford the product.

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Definitions:

Traditional Channel

A traditional channel in marketing refers to the conventional means of distributing products from producers to consumers, such as through retail stores or direct sales.

Department Stores

Large retail establishments that offer a wide variety of goods across different categories, such as clothing, household items, and electronics, under one roof.

Global Market Entry

The strategies and methods used by businesses to start selling products or services in international markets.

Licensing

A business arrangement where one company gives another company permission to manufacture its product for a specified payment.