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From the buyer's perspective, which method of payment is the most advantageous?
Joseph LeDoux
A neuroscientist known for his work on survival circuits, including mechanisms of fear and emotion in the brain.
Cognitive Reactions
Mental processes as responses to external stimuli, involving perception, memory, judgment, and reasoning.
Emotional Reactions
The spontaneous and subjective feelings triggered by specific stimuli or events.
Zajonc
Refers to Robert Zajonc, a social psychologist known for his work on social and cognitive processes in emotions.
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