A Key Objective of General Trade Shows Is

question 19

Multiple Choice

A key objective of general trade shows is:

• A)To promote a focussed range of products for a given industry
• B)To develop distribution channels in the overseas market
• C)To create awareness of the range of products a country wishes to promote in an overseas market
• D)To make contacts in the foreign market
• E)All of the above

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Definitions:

Factor Analysis

A statistical technique designed to discover the fundamental factors or elements that account for the observed correlation patterns among a collection of variables.

Eta Analysis

A statistical method for measuring the association between qualitative and quantitative variables.

MANOVA

Multivariate Analysis of Variance, a statistical approach used to test the difference between group means on several dependent variables at once.

ANCOVA

Analysis of Covariance, a statistical technique used to adjust the effects of one or more quantitative independent variables while comparing the means of two or more groups.