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Explain How the Marketing Communication Strategy for an Industrial Product

question 6

Essay

Explain how the marketing communication strategy for an industrial product marketed internationally would differ from that of a consumer good.


Definitions:

Cognitive Dissonance

The psychological unease felt by someone who simultaneously harbors conflicting beliefs, ideas, or values.

Contradictory Attitudes

Holding conflicting beliefs or feelings towards a particular subject, object, or person.

Conflict

A situation or process through which individuals, groups, or ideas are in opposition and engaged in a struggle for dominance, agreement, or resolution.

Cognitive Dissonance

The psychological discomfort or stress experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.

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