Examlex
Explain how the marketing communication strategy for an industrial product marketed internationally would differ from that of a consumer good.
Cognitive Dissonance
The psychological unease felt by someone who simultaneously harbors conflicting beliefs, ideas, or values.
Contradictory Attitudes
Holding conflicting beliefs or feelings towards a particular subject, object, or person.
Conflict
A situation or process through which individuals, groups, or ideas are in opposition and engaged in a struggle for dominance, agreement, or resolution.
Cognitive Dissonance
The psychological discomfort or stress experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time.
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