Suggest Arguments for and Against the Standardisation of Advertising in International

question 32

Essay

Suggest arguments for and against the standardisation of advertising in international marketing. Provide examples to explain your answer.

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Definitions:

Rogier Van Der Weyden

was a Flemish painter of the Early Netherlandish painting school, renowned for his deeply emotional religious works and portraits.

Manuscript Illumination

The art of decorating the text and pages of manuscript books with gold, silver, and vivid colors, prevalent in the Middle Ages.

Etching

A printmaking process that uses strong acid or mordant to cut into unprotected parts of a metal surface to create a design in intaglio in the metal.

Woodcut

A relief printing technique in printmaking where an image is carved into the surface of a block of wood, with the printing parts remaining level with the surface while the non-printing parts are removed.