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What Decisions Need to Be Made in Advance for Designing

question 56

Essay

What decisions need to be made in advance for designing international distribution channels and how might international marketing environmental elements influence these decisions?


Definitions:

Reversibility

The ability of a process or condition to be reversed or returned to its original state.

Quasi-experimental Designs

Research designs that attempt to establish a cause-and-effect relationship but lack random assignment to groups.

Random Assignment

Random assignment is a method used in experiments to assign participants or subjects to different groups in a way that is completely by chance, ensuring the groups are statistically similar in all respects at the start of the experiment.

Quasi-experimental Design

An empirical study used to estimate the causal impact of an intervention on target population without random assignment. It is a rephrased definition highlighting its purpose for estimating causal relations.

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