When Selecting and Managing a Channel Intermediary in Another Country

question 61

Multiple Choice

When selecting and managing a channel intermediary in another country, there are several guidelines a company should consider. Which of the below is NOT one of these guidelines?

• A)Maintain control over the marketing strategy for your product
• B)Select distributors rather than them selecting you
• C)Look for distributors with a track record of developing markets rather than those with a few good contacts
• D)Treat local distributors as short-term vehicles of convenience
• E)Create links between each of your national distributors

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Multidimensional Array

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