Services Products Have Four Key Marketing Characteristics That Distinguish Them

question 45

Multiple Choice

Services products have four key marketing characteristics that distinguish them from physical goods. Which one of the following is NOT a characteristic of services products?

• A)Heterogeneous
• B) Intangible
• C)Homogeneous
• D)Perishable
• E)Inseparable

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Definitions:

Least Squares Regression

A statistical method that finds the best-fitting line through data points by minimizing the sum of the squared differences between observed and predicted values.

Scatter Diagram

A graphical representation that displays the relationship between two quantitative variables by plotting them as points in a coordinate system.

Allman Brothers

The Allman Brothers Band was an influential American rock band known for their contributions to the development of Southern rock music in the 1970s.

Slope

The measure of the steepness or incline of a line, often defined as the ratio of the vertical change to the horizontal change between two points on the line.