Consumers Globally Who Are Considered to Be at the Bottom

question 14

Multiple Choice

Consumers globally who are considered to be at the bottom of the pyramid (BOP) have been generally overlooked by international firms because:

• A)They have high mortality rates due to increased susceptibility to disease
• B)They often have no fixed abode and are difficult to reach
• C)They live in regions characterised by political stability
• D)All of the above
• E)Options B and C only

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Interpreter

A person who converts spoken or sign language into another language, facilitating communication between speakers of different languages.