Concept Equivalence Is at Risk in Developing Markets Because of The

question 57

Multiple Choice

Concept equivalence is at risk in developing markets because of the:

• A)Different measurement scales used in developing countries compared with developed countries
• B)Wide cultural and economic disparity between the researcher and the respondent
• C)Greater dependence of the informal economy
• D)Dearth of familiarity with research among subjects in these markets
• E)Attitudes of the respondents to the conduct of research

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Definitions:

Restaurant

A business establishment where meals or refreshments can be purchased and consumed by the public.

WeChat

A Chinese multi-purpose messaging, social media, and mobile payment app developed by Tencent, offering a wide range of services and functionalities.

Social Media

Platforms and websites that enable users to create and share content or participate in social networking with others.

Zenefits

A digital human resource platform for small to medium-sized businesses, managing payroll, benefits, compliance, and other HR functions.