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Research by Chikweche and Fletcher (2012) found that it was necessary to enhance product ________ and ________ in BOP markets.
Giving Up
The act of stopping or ceasing to continue an effort, action, or pursuit, often due to discouragement or challenge.
Work Satisfaction
The level of contentment employees feel about their job, including aspects such as tasks, environment, and compensation.
Attitude
A psychological tendency expressed by evaluating a particular entity with some degree of favor or disfavor.
Self-Esteem
The degree to which a person feels confident, valuable, and worthy of respect.
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