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A market is in equilibrium when
Defender Strategies
Approaches used by organizations to protect their existing market share by improving efficiency and product quality, while not seeking to aggressively expand.
Prospector Strategies
Business strategies focused on growth and innovation, seeking out new markets, opportunities, and technologies to maintain competitive advantage.
Porter's Generic Strategies
A framework that outlines three strategies businesses can use to achieve competitive advantage: cost leadership, differentiation, and focus.
BCG Matrix
A strategic business tool to help organizations analyze their product lines or business units for strategic decision-making.
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