Examlex
If adding a seventh worker to the crew in a fast-food restaurant results in fewer additional meals being prepared than when the sixth worker was added, the law of diminishing marginal returns has set in.
Place
As one of the “four Ps,” includes the activities the firm undertakes to make its product available to potential customers. Also known as distribution.
Distribution Function
Part of the marketing mix that involves the process of making a product or service available for consumption or use by a consumer or business user.
Causal Research
A type of marketing research used to understand the cause-and-effect relationships among variables.
Buying Behavior
The purchasing decisions and actions of consumers or businesses, including how they select, buy, use, and dispose of goods or services.
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