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Mintzberg's entrepreneurial mode is sometimes referred to as "muddling through" since this decision-making mode tends to be more reactive than proactive in the search for new opportunities.
Marginal Revenue
Income gained by selling an additional unit of a product or service.
Marginal Cost
The increased expenditure incurred from producing one more unit of a product or service.
Demand Curve
A visual diagram that illustrates how the quantity of a product demanded by buyers correlates with its price.
Marginal Revenue Curve
A graphical representation showing the additional income generated from the sale of one more unit of a good or service.
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