In Christensen's Book, the Innovator's Dilemma, He Explains That Managers

question 23

Multiple Choice

In Christensen's book, The Innovator's Dilemma, he explains that managers remain with certain technologies based on

• A) return of investment.
• B) net present value.
• C) cost reduction.
• D) total operating expenses.
• E) time spent during technology implementation.

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Definitions:

Complex Product

A product that is made up of multiple components and involves intricate features, requiring a detailed understanding and specialized knowledge to use or maintain.

Reading

The process of interpreting and understanding written symbols and texts.

Segment

Refers to a distinct group within a larger population or market, often characterized by specific demographics, behaviors, or preferences.

Segmentation Strategy

The method of splitting a wide market of consumers or businesses, which includes both existing and potential clients, into smaller segments according to certain common traits they share.