When a Company Determines That a Competency Provides a Competitive

question 29

Multiple Choice

When a company determines that a competency provides a competitive advantage,Barney refers to this issue as

• A) value.
• B) rareness.
• C) imitability.
• D) organization.
• E) durability.

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Definitions:

IMC Program

Integrated Marketing Communications Program, a strategic approach that integrates various promotional tools and marketing techniques to present a consistent message to the consumer.

Evaluation Phase

The stage in a process, project, or campaign where outcomes are assessed to determine their success and to inform future actions.

Posttest the Promotion

The process of evaluating the effectiveness of a promotional campaign after its completion to gauge its impact on consumer awareness, perception, and behavior.

Design the Promotion

The process of creating and planning marketing strategies to increase the awareness or sales of a product or service.