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According to D'Aveni
Decision Making
The process of making choices by identifying a decision, gathering information, and assessing alternative resolutions.
Incremental Revenue
Additional income generated from selling more units of a product or from launching a new product or service.
Relevant Information
Information that is applicable and crucial to the decision-making process, having the ability to affect the outcome of a decision.
Opportunity Cost
The value of the best alternative foregone as a result of choosing a different option.
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