Examlex
Explain the four combination strategies that may be generated from the TOWS Matrix.
Encrypted Payment Services
Services designed to secure digital transactions using sophisticated encryption technologies to protect sensitive information.
Internet Domain Name
A unique name that identifies an internet resource such as a website, characterized by an easily recognizable address used to access online information.
Customer Loyalty Programs
Marketing strategies designed to encourage customers to continue to shop at or use the services of a business associated with the program.
Marketing Website
Website whose main purpose is to increase purchases by visitors.
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