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A cost leader's lower costs allow it to continue to earn profits during times of heavy competition.
Alderfer's ERG Theory
A motivational theory positing that human beings have three core groups of needs: Existence, Relatedness, and Growth, which influence their behavior.
Herzberg's Two-Factor Theory
A theory of motivation that suggests there are certain factors in the workplace that cause job satisfaction, while a separate set of factors cause dissatisfaction.
Alderfer's ERG Theory
A motivational theory that categorizes human needs into three groups: Existence, Relatedness, and Growth, proposing that people can be motivated by needs in more than one group at a time.
Maslow's Hierarchy
A psychological theory positing a five-tier model of human needs, ranging from basic (physiological) needs to higher (self-actualization) needs.
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Q97: The technique used to help strategic managers