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Discuss the reasons a firm may form a strategic alliance.
Social Attitudes
The prevailing or common feelings, beliefs, and behavioral tendencies directed towards socially significant objects, groups, or symbols.
Temperament
An individual's innate disposition or behavioral style and characteristic emotional responses.
Personality
An individual’s characteristic pattern of thinking, feeling, and acting.
Mood
A temporary state of mind or feeling that can influence an individual's perception, behavior, and responses to various situations.
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