A Relatively Quick Way to Move into an International Area

question 28

True/False

A relatively quick way to move into an international area is through green-field development.

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Definitions:

Full-Line Discount

A retail strategy where a store offers a wide variety of products from different categories at discounted prices.

Category Killers

Specialty discount stores that are able to gain high market share within their chosen category.

Market Share

The portion of a market controlled by a particular company, product, or brand, often expressed as a percentage of total sales.

Leased Department

A section within a retail store that is rented to an outside party.