Using a Market Development Strategy,a Company Can Capture a Larger

question 6

True/False

Using a market development strategy,a company can capture a larger share of an existing market for current products or develop new markets for current products.

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Definitions:

Standard Deviation

A statistical measure that quantifies the amount of variation or dispersion of a set of values around the mean (average) of the set.

Raw Scores

Pure data collected from assessments or tests before any processing or normalization.

Test-retest Reliability

The consistency of a test's results when administered to the same individuals at two different points in time.

Internal Consistency

Measures the reliability of a test based on the correlations between different items on the same test; it assesses the coherence of an instrument.